One client responded to What's Important About… and said to, “Feed my dog.” I responded, “What's Important About… feeding your dog…To You? I asked and the steps were a waste as everything centered on the dog. How do I move on to something else that is important?

Article ID: 364
Last updated: 20 Nov, 2019

My guess is that you moved to quickly to write down "feeding my dog." He was probably half joking and after the pause after he said "feeding my dog" was about to give you the real answer. When you wrote down "feeding my dog" and asked "What's Important About feeding your dog to you?" he probably continued to answer with responses about the dog to just mess with you. Two things to consider about this situation: 1. What if he was messing with you and you couldn't tell? 2. What if he was serious and you didn't respond with something to move him out of his ridiculous multiple response flow about the dog?

To point #1 above: part of asking good questions is developing a reasonable level of "people reading" skill. We aren't teaching to blindly march through the process and ignore all the signals people send you, besides their words, when they communicate with you.

To point #2: Remember, the formula: tell the truth, succinctly and directly, in a way that's all about them. eg: "I don't if you're serious about all these dog answers or not, but I get the point that you care about your dog. Besides your dog, What's Important About... To You?"

Also listed in
folder Values Conversation™ -> What's Important About...To You?
folder Values Conversation™ -> Identifying & Organizing Client's Values
folder Values Conversation™ -> Values Conversation™ Misc.


Others in this category
b Sometimes a response to a What’s Important About…To You? question is a story or an example, but no value words are used. What do you write down?
b What do you do if people discuss multiple values in an answer? Should you list multiple steps upwards?
b During most of the Financial Road Maps® that I’ve conducted, I have been able to involve both spouses/partners in the experience. I believe prospects have appreciated the joint involvement. During the Values Staircase™ conversation, their responses are shallow compared to the experiences shared on the BAI CD/DVD resources and the practices sessions at the Academies. The Academies buzz with Level 2 and 3 answers. My prospects barely get to mid level 2. The husband’s highest level answer was “I’m there” as his 8th response. The wife ended up with “No worries” as her 11th response. Do you have any thoughts on how I can help the prospects create more passion in their responses?
b Sometimes it is hard to get a client or prospect to move into a level 3 response. Does this more often speak to an Advisor’s skill level or the fact that some clients have a hard time getting to Level 3 responses themselves?
b On your CD Financial Road Map™ interview with Barbara and Justin, you said more than once, “You’ve said a couple things here”, are you putting each point on a separate line or combining for one line?
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