Why shouldn't I use words like "great" or "good answer" after my clients value responses?

Bill Bachrach has a phrase that’s relevant, “Trust cannot be established where judgment exists.” When you think about it, judgmental words have always raises a comparative analysis. If you say, “good answer,” that implies that there are “bad answers.” Conversely, if you say something with a negative connotation, it necessarily implies that a positive alternative must exist. Either way, you stymie your Clients’ thought process by injecting doubt or concern.

The simple answer to this problem is not to use judgmental terms or phrases. Remember, it’s all about providing the best possible environment for your Clients so “the truth can descend” as Max Dixon would say.