Why is it so important that you finish the "What's Important About ___To You" with the "To You?" It seems like there were a number of times on the DVD where you are almost hastily trying to get that last part "To You" in before the client starts answering?

Article ID: 172
Last updated: 20 Nov, 2019

It makes the question more personal and helps them to be more emotionally involved in the conversation.

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folder Values Conversation™ -> What's Important About...To You?


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b What are your suggestions for clients that are having trouble even getting started up the Values Staircase™? I have had a couple clients that answer the "What’s Important About Money... To You" question with answers like “growth” or “retirement”. Even after I try to get them to take a step back and look at the question more broadly, they are still answering with very specific answers that seem more like goals.
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