I am starting my Values-Based Financial Planning™ journey and I only have a few Ideal Clients but many survival clients. Should I sell off these 10 – 15 smaller survival clients and, though this, have the same revenue stream as with 1 larger survival client while also freeing up more of my time?

Article ID: 78

Last updated: 20 Nov, 2019

If your survival clients provide you with enough money to keep you afloat while you build your financial planning business, then you turn the product business for non-Ideal Clients down. You might want to be prepared with a recommendation or referral to another financial professional so they get taken care of.

On the other hand, if turning the business down will cause you to go broke, you do the transactions and at some point in the future you transition your non-Ideal Clients out.

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