Sometimes I think we work too hard trying to figure out how to get people to say yes to our offers. The bottom line is that in the process of getting clients, whether via Values-Based Financial Planning™ or some other method, people are going to say no. Accept it. The reason why they say no is irrelevant. No is no. In your journey to build your Ideal Client Community with Values-Based Financial Planning™ you might distribute 1,000 Values-Based Financial Planning™ books, thousands of Values-Based Quality of Life Newsletters™, and conduct hundreds and hundreds of Financial Road Map Interviews™. Trust the process and enjoy the fact that even for the many people who don’t ultimately become Ideal Clients there is the possibility, even the probability, that many of them got value even though they did not become clients.
If in a year or two or three you will have a complete Ideal Client Community of people you truly enjoy helping to achieve their goals and fulfill their values. This clientele generates a consistent cash flow to you so you can live the quality of life you want and finance your goals and fulfill your values. At that point you really aren’t going to care which person said yes and which person said no or why. Just let it go and move on.
