When you say, "Now let me tell you what you are going to get," and go through that language, are you showing the other items they will get? Value adds? eMoney, Newsletter, etc. Could I show the eMoney commercial at this point?

Article ID: 590

Last updated: 20 Nov, 2019

What they “get” is more significant than things like newsletters. And it’s more than a list of features and benefits. Think in terms of bigger outcomes such as confidence that they are track to achieve their goals. If the video does a better job of explaining what they get you can, perhaps you should use the video. However, I would hope that you can explain that better than a generic video.

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