In what situations do I use the 2-Page Business plan with a Non-Ideal Client?

Article ID: 577

Last updated: 20 Nov, 2019

It would be unusual to use the 2-Page Business Plan with a non-client. Perhaps it might be used when vetting a potential Subject Matter Expert to help them understand the business you are building and their role in helping you serve your clients. Or perhaps it could be useful to review it periodically with your team so they are clear about your goal for building an Ideal Client Community and their role in that.

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