I frequently find myself in group social and business settings (for instance, a group around a table), in which all of us in the shared space are introducing ourselves, invariably stating what we do and for whom. Since this is a group setting and not a one-on-one, there is no opportunity at that moment for the M.I.S.C conversation, just a, "sound bite," to strangers. Assume that there is no "host" with a pre-scripted introduction, just me, a group of people who generally do not know each other, and 30 - 120 seconds in the spotlight. Note: I've tried the, "I help people achieve their goals", but without the opportunity for the follow-up, "tell me the big goals in your life", it falls flat. So, what do I say? [I know this is NOT the BAI approach, but it is real life, many times social, sometimes business.

Article ID: 570

Last updated: 20 Nov, 2019

1. When it's your turn stand up and say, "I help people achieve their goals."
2. Have everyone in the group take a piece of paper and write down 2 or 3 of their most important goals.
3. When they are done say something like, "That's what I do. If you would like to take to me more about your goals and how I can help you achieve them, see me later in the meeting for a 1-1 conversation."

These kind of networking meetings seldom have members who meet your Ideal Client Profile.

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