We are refining the process and scripting the AM uses when sending both an email and scripting on the phone when reminding a prospect of their upcoming Financial Road Map™ Meeting. The goal is to have the Financial Road Map™ meeting confirmed so it occurs. Would you send the email first, for example 3 days prior to the Financial Road Map™ and then also have the AM make the phone call to confirm the Financial Road Map™ meeting? How many days before the Financial Road Map™ meeting would you have the email and phone?

Article ID: 559
Last updated: 20 Nov, 2019

Your AM is accountable for making sure that they show up prepared for the appointment. Does he / she know that? How far in advance does your AM say he / she needs contact them in order to make sure they show up prepared?

 

Immediately following the  appointment being scheduled by you, your AM should make contact by email and phone. The email is to remind the client what they agreed to with you on the phone to be prepared for a successful experience. The phone call, made the following day of the email, is to confirm they received the email, have read the email, understand what to do, agree to do it, and to offer assistance to make sure it gets done so they show up prepared for the Financial Road Map® interview, which is your AMs accountability, right?

I don't believe an email confirmation will be necessary when your AM is doing his / her job as described above to be in touch with your prospective clients. That's all taken care of in the prep phone calls.

 

As stated previously, a key outcome of him / her doing their job is how impressed the prospective clients are with them. The human touch points between your AM and your prospects must be consistent with you being one of the best FAs in the world. Everyone who interacts with your AM should have the feeling that if your AM is this amazing you must be really, really, really good at your job and an incredible human being for having such an amazing person working with you. Your AM interacting with these prospective clients at this point to help them prepare for the Financial Road Map® interview is the continuation of the quality relationship that began when your AM impressed during the Phone Consultation preparation.

 

Your prospective clients should be enthusiastic about meeting your AM. Don't be surprised if they hug when they meet face-to-face for the first time.

 

Does your AM know that this is an outcome that you use to measure their success in their job? What will you do to make sure this is crystal clear?

 

Does your AM possess the people skills to be this good?


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b A number of my clients do not involve their spouse in the financial decision making to the point where the husband (typically) wants to be the only one present. While I recognize that this process is more about values than it is about finances, the husband refuses to let the wife attend because she isn't involved in that type of decision making. Should I insist that both spouses be there knowing that the husband won't 'open up' if the wife is there?
b I have recently bought about 400 policy holders from another firm. These people have not had any contact or service for at least 2 years and up to 20 years in some cases. When they come to the meeting with me they are not happy due to the lack of service from the previous advisor but do want to discuss what they have previously set up. How do I commence the meeting to acknowledge the neglect and ensure them that I will be discussing the account that they still have with me now?
b There are a number of people who do business with my agency that I don’t have much of a relationship with (other than they bought insurance from my agency and I may have been involved in their purchase). Would this be more of a self-referral option, or should I get a referral from the servicing staff member, or should I treat them as a client and just use the normal procedure?
b When I have a phone consultation with an individual or couple, and I ask, “What do you think the value would be for you to have a complete Financial Road Map®?” They often give an answer that sounds more like the benefit they would get from having a complete financial *plan* (not just a Roadmap). Should I say, “That sounds like a benefit you would get from having a complete plan? What would be the value to having just a Financial Road Map®?” Or should I just let it go?
b Can you please suggest an appropriate scripted reply, when my clients (often happens in the Values Staircase™ Conversation) ask me, "Are you a life coach or counselor?” I’m looking for a response that has a yes but we are also so much more impactful i.e. a wow factor that’s compelling, succinct and all about them.
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