Below is a correspondence between a client (Rafal) and the advisor. After Rafal had his Financial Road Map® and Action Plan completed he wanted to refer his friend “Slawek” . He wrote a note on the cover of the Values Based Financial Planning™ book, we were just waiting for Rafal to provide his address and let us know it was ok to send the book because he had not spoken to his friend. We received the response that he did not want to go ahead with it- Please read the correspondence below. Coincidentally, this was the second time this week that this has happened. We are hoping for some feedback to let us know how to handle this more effectively.
Client:
Hi,
I did talk to Sławek, but unfortunately he is not interested in getting any information related to financial services. He is already working with a financial planner that he is quite happy with.
Regards,
Rafal
Trusted Advisor:
Hi Rafal,
It is perfectly ok that Slawek has a current Financial Planner. To clarify my offer was not to become his Financial Planner, rather the offer was to give him the following gifts:
1. Values Based Financial Planning™ Book
2. 8 issues of our Values Based Quality of Life Newsletters™
3. Complementary 20 minute Phone Consultation
4. Create his Financial Road Map®
As we discussed, I believe everyone deserves to have a Financial Road Map® and know that Values Based Financial Planning™ exists. The purpose of the gifts is to provide value to Slawek and share your experience when we created your Financial Road Map® The benefits you mentioned were “…Very important, make better decisions, more focused, more relaxed about the future, start exercising, keeping healthy.”
It sounds like Slawek thinks the offer is to be his advisor. We are providing the gifts to share some ideas that could favorably impact his quality of life regardless of who his advisor is.
He mentioned he is happy, my job is to make people happier.
Sincerely,
Trusted Advisor
Client:
Hi,
Yes, I understand what you have to offer. Sławek is simply not open to this and there is not much that I can do.
Regards,
Rafal
Article ID: 553
Last updated: 20 Nov, 2019
This is excellent. You have a client who is participating in the referral process and making introductions. Apparently, not everyone they refer and introduce you to is going to be receptive to the introduction. So, who else can they refer and introduce you to?
If each of your Ideal Clients refers and introduces you to 10 - 20 people and one or two of them become Ideal Clients you will build your Ideal Client Community.
Keep up the good work