I am calling people I haven't spoken to in two years. I was involved with bringing these prospects to be new clients at a trust bank I was working for at the time. How would you propose I best introduce them to the New World? I have tried the Old World New World™ introduction. I can get a meeting with many of these people but have not been able to get them to bring either their spouses or their documents. I feel I would do far better with an intermediary stage and what I understand of the self-referral process.

Article ID: 540
Last updated: 20 Nov, 2019
You are correct that there is a more comprehensive approach to contacting your previous prospects with our self-referral process which you will learn as a member of the Committed Advisor Program and have an opportunity to practice and build skill with that at the January Academy.

The Old World New World™ conversation is something that primarily happens in the Commitment to Hire Conversation™. You don't lead with this when making a call to someone you have not spoken with in a long time. The Old World New World™ conversation is really for your existing clients. I suggest that when you contact your past prospects that you focus on the value to them for completing their Financial Road Map®. As you know from you experience conducting Financial Road Map® interviews, there are many benefits of having a complete Financial Road Map® for both spouses. Make the call, make the offer to complete their Financial Road Map®, answer their questions, and schedule as many appointments as you can. Some will. Some won't. Who's next?

At the Academy we discussed some ways to articulate the importance of bringing documents and spouse to the meeting (Home → Academies → Academy 1 → Academy 1 Recordings → October 2012 Recordings). Perhaps when you listen to these recordings there will be some language that you can include in your scripts. And there are some questions and answers on 24/7 Content Coaching that might also be helpful when crafting your answers to the questions you actually get when making your prospecting calls.
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folder Before Financial Road Map™ -> Scheduling Financial Road Map™ Interview (Existing Clients)
folder Before Financial Road Map™ -> Initial Contact with Prospective Clients
folder Before Financial Road Map™ -> Phone Consultation™


Others in this category
b When making phone calls, using the Financial Road Map Scheduling Script™, I get people who procrastinate about coming in to do their Financial Road Map®. In addition to the script, I am also telling them what excellent experiences other clients have had. Is there anything you can suggest to be more effective on these calls?
b For several years I have run an annual review program for all of my clients. As such this is something they have come to expect, generally around the same month each year. As I look to introduce the new world to them, including the values conversation, I seek assistance in terms of a script that clearly articulates the improvements to my service, as well as the road map conversation. For many years clients have received a circle chart and progress reports as part of my existing review process, so some of the ‘new world’ is something they will not perceive as added value. I am keen to introduce Values-Based Financial Planning™ to existing clients, outline to them the new direction of my business and that I invite them to be a part of this. I am struggling with a script to clearly differentiate the added value of the new world to them. Prior to their next scheduled review, as succinctly as possible, I would like to introduce the idea, outline an overview of the conversation we will have BEFORE we then run their standard annual review. Where clients realize the new world is for them, I would immediately slot them into the next space on my 3 meeting process schedule rather than run the review meeting. Everyone else I am obliged to run the review meeting and put the exercise down as practice, complete the work that comes from the review meeting itself and then see them in a year’s time. Either way, I am not sure how to best articulate the conversation. Could you suggest some ideas for a script to help me keep on track and ensure I best communicate the added value?
b I have worked with many of my existing clients for several years and when we first met I conducted a Values Conversation but did not continue through the remaining parts. Now I am having discussions with these people by the Old World/New World™ Conversations. My question is do I do a completely new Financial Road map® from start to finish or do I start from their old staircase of answers. Understand most of these clients had the Values Conversation over 5 years ago.
b I am doing a client event soon and I am extremely new to the Values-Based Financial Planning™ process. I will have about 100 clients and guests there to discuss the first half of the year and what we are looking at in the second half. Is there anything I should mention to the clients as a whole about how I have initiated this Value-Based Financial Planning™ approach, or should I save that information for one-on-one meetings?
b What documents does a client need to bring to the Financial Road Map™ meeting?
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