I was just hired this week to work with a former professional (European, not NBA) basketball player. He does not have a lot of money, however he referred me to 3 current NBA players and a current college basketball coach of a major NCAA school. All 4 would qualify as Ideal Clients. All of them make between $1-6M / year income. One of the players is a veteran and has earned about $100M over the course of his career. My client is willing to help me meet these people. I spoke with my Accountability Coach about how best to pursue these referrals, and he suggested that I submit this question to you. Any recommendations?

Article ID: 527

Last updated: 20 Nov, 2019

I don't really see any distinction between these referrals and any other referral. Start by doing their Financial Road Maps with their spouses and all of their financial documents. The benefits to them of having a Financial Road Map® are the same as they would be for everyone. If, at the end of the Financial Road Map Interview™, you would like to invite them to become clients do that during Commitment to Hire™. Good luck!

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How do I go about getting my first Ideal Client? I do not have a client base to work from for referrals. I know many people superficially who I believe meet my Ideal Client Profile, but I do not know MISC information about them, and I do not know anyone who knows MISC information about them. Help?

The 'already have an advisor' question during the Follow Up Phone Call has a scripted answer (Mod.#5, p.103) that has not worked very well for me. Is it OK to use the script for the same question during the Phone Consultation (Mod.#6, p.43) as it addresses more directly the benefit of having a Financial Road Map® regardless of the advisor? [E.g. "That's fine. Then you'll appreciate Values-Based Financial Planning™ and having a Financial Road Map®. It'll enhance the work you do with your current advisor. You can compare your existing plan to your Financial Road Map®, and you'll know for sure that you're on track.]

I have mailed new clients a Values Based Financial Planning™ book and have conducted successful phone consultations. When we meet at my office to complete the Financial Road Map®, I’m not sure how I should segue into that conversation. Should I still be utilizing the initial Financial Road Map® conversation even though a portion of the Financial Road Map® is already completed, or should I be using another bridge to complete the conversation? What might that bridge introduction sound like?

I have an Ideal Client who has given me referrals but has not contacted the referrals for permission to send the books, newsletters, and follow-up call. What’s the conversation to have with the Ideal Client so that they will follow through and contact the referrals so that I can finish the process?

I have just started implementing the referral process which has been the hardest thing to implement. I am still trying to get it right. One of the first conversations I had indicated the benefits of the process were sense of security, takes the doubt away and provides more certainty. When asking who you would like to give that gift to, the clients indicated they did not talk financially among their friends. Although I know this person being a retired doctor, has plenty of people I could speak to, suggested they were down the pecking order and I think were afraid to refer these people. Although one runs an investment business, which I would not think is an Ideal Client for me. I had to explain the process a little more and eventually suggested that I would follow up on the phone, which is this Friday. What would you suggest is the best way of handling this situation to extract referrals?

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