How would you respond to Friends and Family who respond at the end of the Financial Road Map Interview™, after I have had the Being Done™ Referral Conversation™ with them, who say “Yeah, I really think this is cool. If I come across anyone I would definitely refer them to you”. Would you just let it go at that or would you pursue it further and how would you pursue it?

Article ID: 50
Last updated: 20 Nov, 2019

I don’t have any family who could refer me to anyone who would remotely meet my Ideal Client Profile, so I could only do this with my friends. And I would definitely pursue it further. As you know, I’m a big fan of telling the truth. So, let’s say the truth is that I’m going to fail in my career as a Financial Advisor if some of my friends don’t step up and help me implement my process for acquiring clients. I’m going to tell them that and be very candid about how soon I’ll be moving my family into their spare bedroom if they don’t do more, right now, than tell me they’ll refer people to me if they happen to run across someone in the future.

If I’m implementing Values-Based Financial Planning™ I would have a hard time believing that they don’t know anyone who might appreciate getting a free copy of Values-Based Financial Planning™, at least 8 Values-Based Quality of Life Newsletters, a complimentary phone consultation to discuss how the concepts in the book could have a positive impact on their life, and a no-strings attached session to complete their Financial Road Map® – a tool that can become the foundation to help them make better choices so they achieve their goals and fulfill their values, whether we ever do business together or not. You’ve been to the Academy 2, follow the process. It really does work. But you have to work the process consistently every day, every week, every month, and every year until you’re done. Consistency is more important than perfection. It won’t work because you read about it. Do you know how thinking about exercise doesn’t make you physically fit? Well…..

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private Referral Conversation™ -> Ideal Clients Reluctant Giving Referrals


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b I have an Ideal Client who has given me referrals but has not contacted the referrals for permission to send the books, newsletters, and follow-up call. What’s the conversation to have with the Ideal Client so that they will follow through and contact the referrals so that I can finish the process?
b During the Referral Conversation a client says....we have spoken to all our friends and they are taken care of. How would you respond. In my head the clients answer does match the question. I am offering to introduce people to Values Based Financial Planning™ and have a Financial Road Map® completed.
b What do you think of looking at potential clients Linked In/fFacebook profiles to come up with some names ahead of the conversation to put in front of them to consider if they can't think of anybody?
b Can you go through what a compelling Referral Conversation™ sounds like?
b How should I handle an existing Ideal Client who refuses to give me referrals during an Implementation Meeting? I am anticipating they will not give me referrals because they have not done so in the past.
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