You have been speaking a lot lately on charging 1% fee for financial services instead of the typical wrap fee for just investment management. The only times I can think of that converting into a single fee for service would be the following: - I don't have any clients that can afford a Predictable Minimum Annual Recurring Revenue of $10,000+ (perhaps this is my own thinking getting in the way). - I work for another advisor who owns a franchise with our broker / dealer and I can't stray far from the compensation model he's set for his and my clients. If there's any other reasons not to make the transition to a single fee for service please let me know. Also, do advisors make the transition from earning money via wrap fees to a single fee for service all at once or over time?

Article ID: 497
Last updated: 20 Nov, 2019
My favorite way to be a Financial Advisor is to deliver truly comprehensive financial services, as we define it with our complete deliverables checklist, and charge a flat fee between $20,000 and $50,000 / year. $36,000 is a good number because it easily divides as $3,000 / month or $9,000 / quarter.

I believe you know where to find people in your community who can afford this fee. The challenge isn't finding financially successful people. The challenge is having a value proposition that would impress financially successful people and the communication skills to articulate that value proposition to financially successful people so they will meet you in the first place and subsequently terminate their relationships with other advisors and institutions and do all of their business with you. Our forte is providing you with such a value proposition and teaching you to be this good.

Most advisors make this transition by simultaneously building their Ideal Client Community and maintaining their non-Ideal Client business to make sure they have enough money to cover their business and personal expenses. Building an Ideal Client Community takes approximately 4 years.

Your next step is to come to the next Academy and then make good choices about what to do next.
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b What would you say at the Commitment To Hire Conversation™ stage when a client says they have an advisor that does all that I am offering, or the client perceives that their advisors does all this for them already? How would you approach this or what type of script would be good in this circumstance?
b I have been following the script with Commitment to Hire Conversation ™ and detailing them exactly what they will get. We had a Follow-Up Meeting the other day with a client where we do a Risk Profile (legal requirement) and they were asking further questions around money management etc. Although they knew they were getting a plan they didn’t realize we handled everything (i.e. professional money management) and they said if they realized we did so much they would have been far keener to go ahead. Should we also have a list of client deliverables to show them?
b Should we prepare a list or outline of our Deliverables Team to show to people in the event they ask a question during the Commitment to Hire Conversation™, or just outline it verbally to them?
b Under my current model, there are different means of compensation, depending upon the deliverable (I.e., planning fee, % of AUM, insurance commission, other). It seems that the planning fee would logically be part of the Commitment to Hire. When would the other pieces be brought into the discussion?
b I completed a Financial Road Map® with this gentleman and his wife. He loved the experience and was very excited to go ahead and have us create an action plan. We requested additional information needed to complete the plan. I then received this email (see below). How would you respond? Thanks. Morning, Michele and I had the opportunity to sit down with an investment adviser yesterday and discovered that Optimal Performance is not only an investment company but also a financial planning firm. Embarrassing for me, as we have worked with Diane for over five years and she has helped us manage a myriad of financial challenges over that time. To realize that I have not fully taken advantage of her years of experience her expertise was "uncomfortable" to say the least. That said, Michele and I have decided not to continue moving forward with Ideal Life and re-engage Diane since we are already paying for that service. Additional, I am sure you can appreciate that we do not want to put our relationship with Diane in jeopardy especially after she has been a cornerstone for us. I have reviewed our chequing account and as of Friday, our cheque has not been processed and we would ask that it does not happen. We are prepared to pay a small fee for the work to date (including the Value-Based book) and will issue another cheque to cover that amount. I can have that available when I come to pick up our binder. As you witnessed, we were ready to make the move to see the plan and realize this a disappointing news however this is the right thing for us and aligns with the values we hold true.
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