I wanted to get your feedback please on this email I received from the Chamber of Commerce, where I am a relatively new member. The Chamber sent me a letter inviting me to a Trade Show. The invitation noted that the Trade Show was a great opportunity to display products or services, discover new businesses and network with other business people. My questions to you are: 1. Would you attend this event? 2. If you did, would you attend it exclusively to complete Self-Referral Conversations™? 3. The invitation mentioned renting a booth to showcase your business – what is your take on this? I was thinking of going to the Trade Show for the purpose of conducting Self-Referral Conversations™ with business people. I am not sure, however, about the idea of having a booth at an event like this.

Sit down with the President of your Chamber and have a real heart-to-heart conversation about the financial success of the members. Be very candid about the level of financial success a person needs to have to afford your services. ($2 - $10M of net worth or assets / $300,000+ personal income) Go down the member list and ask him / her to specifically identify those that he / she knows or believes have the level of income and / or net worth to meet your Ideal Client Profile. If the there are enough of them, ask the President to advise you on the best way to meet the people you really want to meet.

Generally, high-end professionals (like the best Financial Advisor in Calgary and one of the best FAs in the world) are not "hanging around" the Chamber of Commerce. Nice people... but typically not Ideal Clients. So, unless your specific market research states otherwise, RUN! (Absolutely not a booth!)