I am in a number of organizations; Rotary, Chamber, other service-type clubs. I have conducted a number of Financial Road Map® Phone Consultations and some in-person meetings with the people in these groups. However, there are a number of chamber members I have never met. There are some other service club members with whom I have never had a meaningful, important, significant and compelling conversation. Prior to the last academy I had scheduled time on my calendar to call all the chamber members and self-refer. My coach suggested I need to be calling people whom I have met in person and with whom I have had a meaningful conversation and I agree. He also suggested that I go get involved in things I am passionate about where people have money. Our community is mostly a retirement community and they play dominos, bridge, and golf, and attend social clubs and service clubs. I am not passionate about most of these things and a number of the clubs are age restricted to those of senior age. My coach also suggested that I look into Facebook & LinkedIn, but most of our base is retired, and a number of them don't even have a Facebook page. Some barely do email and some don't even own a computer. I want and am willing to GO GET CLIENTS, but I am really struggling with who, where, when to go to self-refer and get clients.

Article ID: 445
Last updated: 20 Nov, 2019
Listen to the recordings from the January 2011 Academy 2 and review the corresponding slides about Self-Referral. We covered this in GREAT detail and everything you need to develop an effective self-referral process is there.

You can call virtually anyone you know and strike up a conversation that could lead to a self-referral.

My experience is that if you are "wimpy" with your existing clients in referral conversations that you will be wimpy implementing the self-referral process. Your goal should be to improve your expectations and your confidence in having Referral and Self-Referral Conversations with anyone, anytime, anywhere.
Also listed in
folder Referral Process/ Misc.
folder Before Financial Road Map™ -> Initial Contact with Prospective Clients
private Referral Conversation™ -> Compelling Referral Conversation™ Help


Others in this category
b I conducted a Phone Consultation this evening with a couple. I made the offer to complete their Financial Road Map®, which they accepted. When they come in for the Financial Road Map®, experience, do I pre-populate the values staircase for them, have them review it, and begin with the scripting from that point, or do I do the whole values staircase conversation again?
b When making the calls to schedule Financial Road Map® interviews with current clients, I've received the same reply numerous times. The client will often say something to the effect that he/she needs to check scheduling with their spouse and will get back to me with a time that works for the two of them. I reply that it is fine and confirm when I can check back in. I then send an email to the client I spoke with to serve as a reminder. Is there anything else I should be doing? I imagine that pressing to set an appointment on the phone, with language like, “Let's set a time that works for you, you'll check with your spouse and we can reschedule if necessary” is too “salesy”?
b I have a prospect couple with whom I have conducted the Self-Referral Conversation. They have agreed to receive a copy of Values-Based Financial Planning and a Phone Consultation™. They cannot complete the Phone Consultation™ until early January 2012. Would you recommend sending out the book now or waiting closer to January?
b Twice I have encountered a successful phone appointment with the husband only to be declined by the spouse for completing the Financial Road Map®. Any recommendations on what different I should do to have them complete the Financial Road Map® in my office? Both are not Existing Clients.
b I conducted a Self-Referral and I have made many Follow-Up Calls without a return call to date. I believe I gathered good Meaningful, Important, Significant, and Compelling information and inputted it appropriately. When leaving a Follow-Up Call message after many attempts is there anything you would add to the Follow-Up Call script to try and get closure – to find out if they interested in a Phone Consultation™ or not?
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