Prior to hiring Bachrach & Associates, Inc., I had already created several of the deliverables on an annual basis for clients. I have been charging between $500 and $1,000 for this type of planning in addition to AUM wrap fees. Can you help me gain clarity and perhaps some verbiage on why a current client should pay 2x-3x times what they are used to?

At this point you may not be able to justify why they should pay more money. As you continue on your Values-Based Financial Planning™ journey, however, you will be learning about a level of client experience, client service, and value delivered that will easily justify a higher, maybe significantly higher, fee. Whether a client chooses to come to your New World and pay the higher fee for the greater value is for you to work out with your clients. The clients who come into the New World will be your base from which you build your entire Ideal Client Community, by referral only.

On the other hand, you may already be charging too low of a fee for the value you provide. In which case, the language might sound like, "After doing some serious numbers crunching in my business it has become clear to me that I've been charging much too low of a fee for the service and value that I have been providing. As such, we will be right-sizing our fee to $_______ / __________, effective ______________. Do you have any questions about this change?"

Be prepared to answer whatever questions they have. Don't be surprised if some of your clients overtly concur that they have wondered how you could do so much for so little.