As I have one Ideal Client, I’m in self referral land, and not doing well. What / where would you suggest I go to meet more people?

Article ID: 395
Last updated: 20 Nov, 2019
Any place where people gather who are doing things that interest you that provides the opportunity for conversation.

Ask your one Ideal Client what organizations they are involved in where they could introduce you the people there.

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b Several times I've run into the situation where people to whom I've talked or sent the book have responded with a standard, "I'm too busy." My response is, "That's exactly why we need to talk on the phone (or whatever). So you can find out how to have balance in your life you won't have to say, ‘I'm too busy’.” How would you respond to, "I'm too busy?"
b When you send the Values Based Financial Planning™ book, I have always included my card with the note signed by the client... I thought I heard in the last call that you don't include your card. Can you please advise me on the process?
b How do I go about getting my first Ideal Client? I do not have a client base to work from for referrals. I know many people superficially who I believe meet my Ideal Client Profile, but I do not know MISC information about them, and I do not know anyone who knows MISC information about them. Help?
b I have relationships with many business leaders and professionals in my community that I believe will be great referral sources. Most of them are not currently clients, so I have not conducted Financial Road Map Interviews™ with them. It seems logical that I would want to get them and their spouses in for a Financial Road Map Interview™ before I start asking them for referrals, but I’d like some help on what a reasonable process would be to lead up to scheduling those Financial Road Map Interviews™, i.e. face to face meeting to explain how I am expanding my practice, delivering the book, sharing the diagram of Trusted Advisor and Subject Matter Expert relationships. Or should I treat them as a self referral and follow that process?
b I was just hired this week to work with a former professional (European, not NBA) basketball player. He does not have a lot of money, however he referred me to 3 current NBA players and a current college basketball coach of a major NCAA school. All 4 would qualify as Ideal Clients. All of them make between $1-6M / year income. One of the players is a veteran and has earned about $100M over the course of his career. My client is willing to help me meet these people. I spoke with my Accountability Coach about how best to pursue these referrals, and he suggested that I submit this question to you. Any recommendations?
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