I just became a Committed Advisor and as you know I have a mature business. There is a lot of material, what should I focus on first and what should my staff focus on first?

Article ID: 392
Last updated: 20 Nov, 2019

Welcome aboard. We look forward to helping you build your Ideal Business with Ideal Clients so you can create your Ideal Life.

1. Build your script binder for having referral conversations with your Ideal Clients.
2. Memorize all those you will be completing face-to-face, practice them, and practice the phone scripts.
3. Get the right amount of Client Acquisition time on your calendar and honor your calendar.


Your staff:
1. Empower them to hold you accountable to let go all of the technical and admin work so you can focus on client acquisition work.
2. They are in charge of implementing the Trusted Advisor Toolkit. (If your AM is not already in the Support Team Accountability Program, consider that. Speak with your Accountability Coach.)


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b I am starting my Values-Based Financial Planning™ journey and I only have a few Ideal Clients but many survival clients. Should I sell off these 10 – 15 smaller survival clients and, though this, have the same revenue stream as with 1 larger survival client while also freeing up more of my time?
b Networking groups seem to put me in contact with a wide variety of small and individual business owners who are looking to build their practices through product sales.. Are there strategies to utilizing this type of networking that will be efficient use of my marketing time?
b I am a CPA and I am beginning to use the Financial Road Map® to bring more of our tax clients on as financial planning Why am I so hesitant to make calls to my existing clients? I know most of my tax clients have Financial Advisors and I am always worried that they think I am just trying to sell them something. What's wrong with me?
b I have been running a "quarterback" model business for the last few years so hiring me to do what I’ve already been doing BUT much better shouldn’t even be questioned. However, most clients I have on a AUM fee, discretionary agreement. I'd like to present a new "flat fee" discretionary agreement, with formalizing me as the Trusted Advisor. Do you have an outline of items recommended in the agreement or examples I can give my attorney to create one for me. AND should I use the Commitment to Hire part of the Financial Road Map® meeting to have them sign to commit?
b If a prospective client doesn’t want to pay the entire fee for a written financial strategy, should I consider offering a lower level of service, such as quarterly coaching calls? Or is it a better strategy to offer either the Financial Plan or nothing?
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