Article ID: 375
Last updated: 20 Nov, 2019
You "approach" the decision-maker for the group by referral. Ask your existing clients, friends, family, and colleagues who they know who is a decision-maker for a group where you could make this presentation. Can you guess what you do next? That's right, you ask questions to determine whether or not contacting this person is RELEVANT. You use the same questions (following the same process) you would ask for an individual referral and introduction. What else would you do following the process that you have learned and applied to this situation? Would you have your client, friend, family, member or colleague make a warm introduction to the decision-maker? You're learning that the process is always the process. The situation may be somewhat different, but the process, the steps in the process, and the sequence are the same. See the self-referral flow chart. In this case the offer is the group self-referral (Ideal Life) presentation.
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