I am building a pool of groups I will approach to offer the Ideal Life PowerPoint (Self Referral) program. The script for the program is comfortable. Is there a script for how we would approach these groups to make the offer?

Article ID: 375
Last updated: 20 Nov, 2019
You "approach" the decision-maker for the group by referral. Ask your existing clients, friends, family, and colleagues who they know who is a decision-maker for a group where you could make this presentation. Can you guess what you do next? That's right, you ask questions to determine whether or not contacting this person is RELEVANT. You use the same questions (following the same process) you would ask for an individual referral and introduction. What else would you do following the process that you have learned and applied to this situation? Would you have your client, friend, family, member or colleague make a warm introduction to the decision-maker? You're learning that the process is always the process. The situation may be somewhat different, but the process, the steps in the process, and the sequence are the same. See the self-referral flow chart. In this case the offer is the group self-referral (Ideal Life) presentation.
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folder Referral Conversation™
folder Referral Process/ Misc.
private Referral Conversation™ -> Referral Conversation™ Misc.


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b As part of my self-referral process, I have partnered with a friend of mine who is a business coach. We are running a monthly networking event as co-hosts. He has proposed printing up a bunch of postcards and will be personally going door-to-door meeting local businesses. The front of the postcard will have the details of our event. the back will be shared with half for his promotions and half for my incredibly engaging text. I would like to get your input for text that includes a "free no-obligation" something.
b Many of our Ideal Clients are business owners and, therefore, sponsor 401(k) retirement plans for their businesses. If we are the advisors to 401K plans where one or more of the owners are Ideal Client's, how should we be charging for the advisory services provided to the plan and participants? Should this be part of the PMARR that the Ideal Client is paying or should we charge a separate fee to the plan for the services?
b The next Deliverables Team Member I'm supposed to acquire is a Property / Casualty Insurance Specialist. At my independent broker dealer, we have a division that can do this "in house" and the insurance products are proprietary. Is it better to use recommendations from my own firm and their proprietary products or should I have someone truly independent handle this? I'm worried an Ideal Client might cringe when I recommend they use proprietary insurance products. My assumption is that some Ideal Clients may want Property / Casualty Insurance advice from someone who has zero potential conflicts of interest. However, the other part of me assumes that a truly Ideal Client is a delegator and trusts me to get them the right advice, proprietary or not. I'm conflicted.
b Is the best path forward for me (a Certified Financial Planner®) to take the Series 65 registration to gain IAR status? Could you shed some light on this?
b Is that flat Predictable Minimum Annual Recurring Revenue fee or % of net worth fee in addition to the 1% of AUM that I charge for their investments that we now manage?
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