For the last 10 years we go annually to Charity a function for a Dialysis Association. Our neighbors assist their sister (who is a kidney transplant recipient) to organize this. The neighbors nor the sister are Ideal Clients - not delagators. My aim is to get to the medical specialists and treat and do the kidney transplants and a couple that attend the charity ball each year. There are potentially a few people who could potentially be Ideal Clients at the ball with own business etc. My thoughts were of donating say 3 of the VBFP books per table ( the customized books are due arrive on 10th May and the Charity Ball is on the 14th May) I could include a Financial Road Map® conversation over the phone This may be beneficial to the people concerned and I may be lucky to get an Ideal Client. Perhaps I could contact the doctors at the dialysis unit later and mention I donated the books, if they received a copy and if not--- it may be of interest to them.--- would they like a book sent and set up a 20 minute phone conversation. Bill, what do you think? Can you suggest more or something else? If you agree I will try to draft up a couple of phone conversations --- first to the charity ball organizers (my friends) and secondly the doctors at the dialysis unit.

Article ID: 370

Last updated: 20 Nov, 2019

You are being more creative than you have to be. There are already 3 processes that exist for you to apply.

In advance, ask your neighbors / ball organizers to help you create a list of the most important and influential people who will be attending the ball and to point them out to you once you are there.

1. The self-referral process. Apply this when you meet these influential people at the ball, as well as to everyone else you meet there.
2 & 3. The Referral and Group Self Referral process. Any of these people who become Ideal Clients can either refer you directly to everyone else they know, some of whom will have attended the ball, or can arrange for you to conduct a Group Self Referral / Ideal Life session.

Remember, you can be very successful working on the box instead of thinking outside of it.

Also listed in

Referral Process/ Misc.

« I have a relationship [developed last year - "pre-BAI"] with a...

For several years I have run an annual review program for all of... »

Others in this category

Does a Financial Advisor always have to start in business by approaching his/her natural market?

My RIA Financial Plan Contract specifies the delivery of a written financial plan that addresses certain specified areas. Implementation is totally separate and not included with the plan. I am having problems reconciling what I am now learning, with the requirements of my RIA (including a "complete" plan with recommendations). What do you recommend as a temporary "bridge' between the two approaches? (Note: both are "values based", they just go about it differently).

I am starting to attend a lot of networking events. At these events, you always get asked for your card. I have been reluctant to give my card out, however, due to your previous comments about our business cards. What is your advice for what information should be on the card (keep in mind for compliance reasons we need to have certain information on the card here in Australia)?

I recently completed a Financial Road Map® for a referred couple. At the end of the Commitment To Hire Conversation™ they enthusiastically said ‘yes’ to hiring me and we completed the paperwork to get things started. I am not sure if my answer to the couple’s next question was the best response: The client said, "You know I'm the President of Bradford Christian Academy, and as such I need to make financial decisions every day. One of the things we review on every purchase or project and this includes consultants who we bring in from time-to-time. One thing we look at is our Return on Investment. Since the services you provide are not necessarily financial, other than portfolio performance, how would we determine the dollar value of our business together to use to determine the Return on Investment on the relationship?" My response was, "Well Vicki, you and Bob do not have any plan in place now for retirement, college financial planning, and other major purchases, which is what has brought you to this point in our meeting. You are also concerned with your portfolio and how it is invested because neither of you are professional investment people and you're looking for help in that area. You have big dreams and values and right now are not sure how you will achieve them with your current process. So I guess I would ask you, what is the value, monetary value, you would place on a comprehensive plan that would give you the peace of mind to rest knowing you have a plan to give you the highest probability to achieve these items on your road map regardless of what happens in the world?" I felt guilty because I turned the question back to them and they said they would have to think about that answer and hadn't thought about it that way. Do you have a better answer that you would have used? I feel that I did not really answer their question, but I am not sure I could have come up with better answer than that.

I'm the owner of a brand new RIA and am trying to build my business from the bottom up. What recommendations do you have for someone in my position? I want to build the firm the right way, but I also need to eat and feed my family. How do I balance those two competing elements?

» More articles