I can't tell exactly where you are in the process from your question. You could be calling a classmate per the self-referral process, in which case, you would be asking questions to determine the relevance of putting Values-Based Financial Planning™ in their world. If relevant, THE OFFER is to send them a copy of the Values-Based Financial Planning™ book and schedule a 20-minute Phone Consultation to discuss how the concepts in the book would help them _____________________________. (fill in the blank with something they said that causes you to believe that putting Values-Based Financial Planning™ in their world will be relevant and valuable for them).
In the above scenario there is no offer to do their Financial Road Map®.
The only place where THE OFFER is the Financial Road Map® is at the end of the Values-Based Financial Planning™ Phone Consultation. In which case, if they said they already have a road map say, "I don't mean a general idea that you can sort of call a 'road map.' I'm talking about completing the actual giant piece of paper than we have been working on for the past 20 minutes so that you and Rita are absolutely, positively on the same page about what's important to each other, your goals, and your current situation. You aren't telling me you already have one of these, are you?"
Make sure you actually follow the process you are learning that's applicable in the situation you are in.