Just received a mailing list from a friend and potential Ideal Client (600 names). He knows everyone on the list and attempts to cycle through and contact 2 per day. He is not an Ideal Client yet. I have given him a book, but not been able to get his wife to commit to a Phone Consultation or a Financial Road Map®. She was going to retire and the company just offered to retain her. When it settles, I hope to do a Financial Road Map® with them. In the meantime, do you have any thoughts on what might be appropriate to do with the names on his list? They're not Ideal Client referrals, but not totally random either. There are email addresses for about 20%, phone numbers for about 25% and addresses for 100%.

Article ID: 353
Last updated: 20 Nov, 2019
You don't need his wife on the phone to do the Phone Consultation. Proceed with him. After the Phone Consultation then you can worry about whether or not a Financial Road Map® is relevant for both of them. If so, work it out with him. Follow the process. There is no Financial Road Map® until after the Phone Consultation. Follow the process. Do one step of the process at a time. Follow the process. Focus on one piece at a time. Follow the process.
Also listed in
folder Referral Process/ Misc.
folder Miscellaneous


Others in this category
b As a "newbie" to the Bachrach & Associates process, I have been told that the focus of this initial part of my education is on the Financial Road Map® presentation. However, assuming the success of my training, I will be getting clients. EXACTLY what is it that I can offer these people that I can deliver on that is consistent with the Bachrach & Associates training?
b When, during the Financial Road Map® appointment, do we get the client to fill out our fact finder needed for the financial planning software? Should it be done before or after the Financial Road Map® or in a separate meeting? Do they complete it on their own?
b What are some suggestions for getting over the anxiety I am feeling when doing a Financial Road Map®?
b I would like clarification on the use of the Financial Road Map® in Progress Meetings. My understanding is that you are to prepare a new Financial Road Map® with the updated Goals and Current Value of Funds in the All the Money section. We are looking at whether there is a more efficient way of doing this, such as using soft copy that is updated at every progress meeting, given that the Goals and All the Money section are the only areas that are changed. Can you please set the record straight on how this is to be prepared for the meeting? We are trying to reduce any unnecessary work.
b In beginning the Mastery Series™ 1, I am keenly aware of the power of the choice of words and their impact on the people we serve. Can you explain why we use the word REVENUE per client, in describing our ideal client profile and engagement terms?
» More articles