Can I get guidance on what my Ideal Clients should write on the Values-Based Financial Planning™ Book that I will be sending to their referrals? I would like to have this note be more personal.

Article ID: 346
Last updated: 20 Nov, 2019

You can insert the personal information from the client and about the referral. I prefer using a  4 by 6 Post-It and sticking it to the front of the book.

“Hi_______, I’m sending you a terrific book called Values-Based Financial Planning and I’ve asked my friend/advisor, ___Your name_____ to speak with you, to let you experience it for yourself. Whether you decide to explore it further is up to you. I think Values-Based Financial Planning is wonderful and ___Your name____ is a good person to speak to you about it. I’ve really benefited from these concepts by ___________ and I’m sure you will too because it can help you _____________.”

Also listed in
private Referral Conversation™ -> Compelling Referral Conversation™ Help
private Referral Conversation™ -> Referral Conversation™ Misc.


Others in this category
b I have had the Referral Conversation™ at my last two Progress Meetings and the response has been positive both times…. “I will get a list of people to introduce Values Based Financial Planning™ to, for our next meeting”. What would you say to her when she has NOT provided the list of people to introduced Values Based Financial Planning™ to that she has mentioned she would bring now twice?
b How do I handle clients who promise to give the name of a referral and call with the address, and then don’t?
b I am in self referral land, and I've had a few occasions when I've been treated like a salesperson (I've already got an investment guy, you're a money guy, etc.). What is your compelling response to that?
b I have put together a list of people I would like to meet; a Six Degrees of Separation list, but I'm not sure of the purpose of the list and where to go with it. What script do I use to contact these people? I know some of them through Church, and others I have never talked to. Am I approaching the people on this list to eventually complete their own Financial Road Map®, or am I wanting to meet them to tell them about the new direction of my business and asking where they feel I could meet potential Ideal Clients? Or am I trying to meet the people on this list for both reasons?
b Can you go through what a compelling Referral Conversation™ sounds like?
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