I want to keep accurate numbers and had a question about just what qualifies as Ideal Client Acquisition Time. I'm involved in Self Referrals. If I am talking to someone and during the conversation, I realize that they don't have the resources to become an Ideal Client, would it qualify for Ideal Client Acquisition time if I would then offer to send the book, potential Financial Road Map®, etc. I'm struggling with not counting that as Ideal Client Acquisition time vs. counting it because "everyone deserves a Financial Road Map®". Your thoughts, please.

Article ID: 336
Last updated: 20 Nov, 2019
I believe you will be much more productive if you do not include doing Financial Road Maps® for people who have no possibility of becoming Ideal Clients as part of your Ideal Client Acquisition time.
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b I am starting my Values-Based Financial Planning™ journey and I only have a few Ideal Clients but many survival clients. Should I sell off these 10 – 15 smaller survival clients and, though this, have the same revenue stream as with 1 larger survival client while also freeing up more of my time?
b If I’m calling a friend/acquaintance that I haven’t spoken to in a while what are your thoughts regarding catching up a bit before asking them for an appointment for the Financial Road Map® Interview? I haven’t been doing so, but it feels a little awkward because even though we don’t call each other socially and we are both OK with that arrangement, we now are on the phone so why am I treating this person as if he only a business prospect and not a friend/acquaintance that I haven’t spoken to in months? Would you answer change if the individual is an old prospect for life insurance?
b After completing the Financial Road Map® Interview with friends to help me get more experience, they decided to get a financial plan done. I relayed the cost of completing the plan, but not the cost of an on-going relationship (as I was unsure that was the best time to have that discussion being fairly new to the process). I am meeting them Saturday morning to have a pre-planning meeting. What is the best practice for inviting them into my Ideal Client community at this point and discussing the annual fee (I am thinking $10K...this would be my first Ideal Client invite)?
b I feel like I have been doing all of the planning and goal setting for my clients. I don't see any other way to invest their money unless their financial home is in order. Since this is already in my practice how do I go back to existing clients and say I am charging a fee to do what I’m suppose to do as a financial advisor?
b What is your expectation of the amount of increased revenue a Trusted Advisor should have achieved by their first Academy as part of the Ideal Life Evaluation Program?
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