Is there a point at which I don’t request an Financial Road Map with existing clients (accounts too small, don’t want to work with them, etc).

Article ID: 292
Last updated: 20 Nov, 2019

Yes. Use your judgment. If you are fairly certain that an existing client does not and will not meet your Ideal Client Profile, it is okay to not set a Financial Road Map Interview™ with them.

In Values-Based Financial Planning™, we strongly recommend that you assess your Existing Client list regularly for those Clients that are costly and plan to replace them with Clients with whom you want to work with. This is the principle behind creating your Ideal Client Profile. Keep the best-of-the-best and let go of the rest. Then, build a practice on purpose that only takes on Ideal Clients. You cannot achieve your goals, actualize your Success Road Map®, and live your Ideal Life by serving non-ideal Clients.

However, this process does not happen overnight. You are transitioning your entire practice to one based upon Values-Based Financial Planning™, and that takes time and careful planning. This transition will happen in steps. It sounds like you are dealing with what we term “Survival Clients.” These are Clients who do not fit your Ideal Client Profile for whatever reason, yet they are necessary to keep your income at a level that is comfortable for you while in this transition to Values-Based Financial Planning™. Continuously work on building your Ideal Client Community and review your Existing Client List and soon you will no longer have “Survival Clients.”

Mastery Series 1-Module 3-Pgs. 28-34
Mastery Series 1-Module 3-Pgs. 61-66

Attached files
item Point where I dont Request an FRM with Existing Clients.mp3 (869 kb) Download

Also listed in
folder Before Financial Road Map™
folder Commitment to Hire Conversation™
folder Before Financial Road Map™ -> Scheduling Financial Road Map™ Interview (Existing Clients)
folder Before Financial Road Map™ -> Before Financial Road Map™ Misc.


Others in this category
b When should I NOT give an existing client a Values-Based Financial Planning™ book?
b I recently had a client say that she did want to hire me, but as she'd just paid a large legal bill and was in need of financial advice to create income from her assets she was unable to pay my usual up front $3000 fee right away. What do you recommend I do to test or create her commitment to follow through with payment and implementation such that I could confidently proceed to create her plan?
b I have conducted Financial Road Maps with a few clients approximately 1 year ago. I did NOT ask them to join my Ideal Client Community at the time as I did not feel they could afford my Predictable Minimum Annual Recurring Revenue and / or they did not have enough assets. They are currently survival clients. I would like to ask them to come in again to update their Financial Road Maps and at the same time ask them to join our ideal client community as I have more clarity around their income and feel they could now pay my Predictable Minimum Annual Recurring Revenue. How would you suggest I conduct this second meeting? For example, should I ask them to bring in all their documents again, update their Financial Road Maps, and go through commitment to hire outlining exactly what they get and what it costs to join the ideal client community and see where it goes?
b I am struggling having potential clients meet me in my office to do their Financial Road Map®. We are working on scripting and memorizing the Financial Road Map®. The challenge is three fold. 1. This is a our second time getting back in Values-Based Financial Planning™ and all of our customers have some, if not a lot of exposure to the Values- Based Financial Planning™ book, newsletter, Financial Road Map®, our desire for limited client base, etc. 2. We are at a point where I need survival clients. 3. We have developed various pieces of our own Intellectual Property and Brand Identity. So at this point I have questions regarding melding that all together. The core script does not lend itself to those situations fully, but I may be missing something. I believe I can still make it work, yet your teachings seem to discourage that - Thoughts?
b Given that we currently do not charge any fees for preparing a plan (although maybe we should) How do you gain commitment from someone that has no assets to move to us until they retire a few years down the road?
» More articles