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What language do you use to set up a Financial Road Map® with prospects?

Article ID: 291
Last updated: 20 Nov, 2019

That could vary depending on how you are finding your prospects. When you and your Accountability Coach decide that you are ready for Mastery Series 2, which teaches our referral process, you will learn a complete system for filling your appointment calendar by referral.

In the meantime, when you are scheduling appointments with your prospects it is important for them to come to your office with their spouse and bring their financial documents. This is so they can have the best experience possible. Communicate that they will get something, their Financial Road Map®, which will be valuable to them whether or not the two of you choose to do business together. They will experience a meeting where they will both have total clarity about what’s important to them, define all of their financial goals, and benchmark their current financial reality. This will help them to be in a position to align all of their financial decisions with their most important goals and their most deeply held values.

If you get any push-back at all, reiterate that this is something they will derive value from whether they choose to proceed with you or not.


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Also listed in
folder Referral Conversation™
folder Referral Process/ Follow-Up Phone Call
folder Before Financial Road Map™ -> Follow-Up Phone Call (Prospective Clients)
folder Before Financial Road Map™ -> Initial Contact with Prospective Clients


Others in this category
b When making phone calls, using the Financial Road Map Scheduling Script™, I get people who procrastinate about coming in to do their Financial Road Map®. In addition to the script, I am also telling them what excellent experiences other clients have had. Is there anything you can suggest to be more effective on these calls?
b Could you help create a script for our staff to use when calling to confirm both the Phone Consultation and Financial Road Map Interview™ to increase our chances of having the appointment kept and have the best possible experience?
b Is there a point at which I don’t request an Financial Road Map with existing clients (accounts too small, don’t want to work with them, etc).
b Often, when I am engaged in Self-Referrals with high-net worth prospects, I will encounter a prospect who expresses some interest in Values-Based Financial Planning™, however, they will wander off into a conversation about another, non-related investment topic. What scripting suggestions do you have for this circumstance?
b I have worked with many of my existing clients for several years and when we first met I conducted a Values Conversation but did not continue through the remaining parts. Now I am having discussions with these people by the Old World/New World™ Conversations. My question is do I do a completely new Financial Road map® from start to finish or do I start from their old staircase of answers. Understand most of these clients had the Values Conversation over 5 years ago.
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