Why do you start with the person who doesn't volunteer first for the Values Conversation™?

The reason for this is to allow the “less dominant” person to go first so they are not influenced at all by their “more dominant” partner answers during the Values Staircase™. You will discover that many people with whom you conduct Financial Road Map Interviews™ with have never had this kind of conversation before either professionally or with their partner/spouse. Allowing the “less dominant” person to go first could possibly lead to a new discovery for both partners.