May I use a different gift or book other than the Values-Based Financial Planning™ book?

Article ID: 260
Last updated: 20 Nov, 2019

You may use another book or gift as a basis for the service call you will conduct with your Referrals. However, the results associated with the book, Values-Based Financial Planning™ are well documented and predictable. The book has been designed to provide real value to Referrals regardless of whether they choose to work with you … and that is the purpose of the Phone Consultation™: to conduct a service call that will be of value to the Referral.

Additionally, the gift of Values-Based Financial Planning™ is designed to share information that differentiates your service philosophy as a Trusted Advisor from that of a traditional member of the Financial Service industry. In that sense, it is a unique “gift” that provides Referrals with insight into the world of financial planning as well as clarity about the more comprehensive “life planning” element of the Values-Based Financial Planning™ philosophy.


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b How do I go about getting my first Ideal Client? I do not have a client base to work from for referrals. I know many people superficially who I believe meet my Ideal Client Profile, but I do not know MISC information about them, and I do not know anyone who knows MISC information about them. Help?
b It has happened a few times now that after a successful Phone Consultation™ (done according to the book) a Financial Road Map® meeting was scheduled, after which the referral cancelled. The reason (or excuse) given was, ‘I have an advisor / investments already’. When this comes up in the Phone Consultation™ I know how to respond. Since I got these responses afterwards per e-mail or voice mail I would like to know what to do. - Should try to preempt this next time and bring it up myself in the Phone Consultation? - Should I contact the referral, respond to their concern and try to reschedule?
b People have read about us in the newspaper or found our website online and get in touch with us either via email or phone. How should we handle them?
b Throughout the year, as I meet with my survival/non Ideal Clients, should I be telling them about my Ideal Client Community, and how they are not in it or should I be silent for the time being? I have done a number of road maps with these clients, but have not explained they are not Ideal Clients. What would I tell them, if anything?
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