I have mailed new clients a Values Based Financial Planning™ book and have conducted successful phone consultations. When we meet at my office to complete the Financial Road Map®, I’m not sure how I should segue into that conversation. Should I still be utilizing the initial Financial Road Map® conversation even though a portion of the Financial Road Map® is already completed, or should I be using another bridge to complete the conversation? What might that bridge introduction sound like?

Article ID: 226
Last updated: 20 Nov, 2019

It might sound like this, after the normal opening where you introduce the tape recorder, “The first thing we are going to do is to explore what’s important about money to each of you. Jack, we had this conversation on the phone, so Susan we are going to start with you today. What Is Important About Money To You?”

Start with a fresh Financial Road Map® that does NOT contain Jack’s answers from the phone conversation. After you have completed Susan’s Values Conversation™, then do Jack’s Values Conversation™ again. Even though you already had this conversation with Jack on the phone Susan did not hear it. And it’s very valuable for each spouse to hear the other’s Values Conversation. ™

If you had the Values Conversation™ with both spouses on the phone, simply use the Financial Road Map® you already started over the phone, open with the usual opening, and then say, “Jack and Susan we had a really nice discussion on the phone about what’s important to you. Susan, let’s recap what you said is important to you…” Review Susan’s values, if appropriate take her further up the values staircase, and do pre-commitment. Then do the same for Jack.


Others in this category
b Can you please suggest an appropriate scripted reply, when my clients (often happens in the Values Staircase™ Conversation) ask me, "Are you a life coach or counselor?” I’m looking for a response that has a yes but we are also so much more impactful i.e. a wow factor that’s compelling, succinct and all about them.
b I recently had a Phone Consultation with a high school classmate who I believe has been financially successful. When we got to the place where I asked him, "What do you think the value would be for you and Rita to have a complete Financial Road Map® that you built together?" His response was, "Well I mean...we pretty much have a pretty good road map...I mean...I feel like we do anyway." And my inadequate response was, "Well, okay." I have gotten a similar response a couple of other times and would appreciate your help with how to respond.
b I frequently find myself in group social and business settings (for instance, a group around a table), in which all of us in the shared space are introducing ourselves, invariably stating what we do and for whom. Since this is a group setting and not a one-on-one, there is no opportunity at that moment for the M.I.S.C conversation, just a, "sound bite," to strangers. Assume that there is no "host" with a pre-scripted introduction, just me, a group of people who generally do not know each other, and 30 - 120 seconds in the spotlight. Note: I've tried the, "I help people achieve their goals", but without the opportunity for the follow-up, "tell me the big goals in your life", it falls flat. So, what do I say? [I know this is NOT the BAI approach, but it is real life, many times social, sometimes business.
b How do I approach the planning idea vs. the investment idea? I get referrals from our credit union employees, and many of these people do not want or need “planning” services. Most of them aren’t prepared to do a Financial Road Map®, and many times the other spouse is not there. But some of the seemingly small investors have other assets, and could benefit from the whole process. Any suggestions as to how to handle that?
b I am in a number of organizations; Rotary, Chamber, other service-type clubs. I have conducted a number of Financial Road Map® Phone Consultations and some in-person meetings with the people in these groups. However, there are a number of chamber members I have never met. There are some other service club members with whom I have never had a meaningful, important, significant and compelling conversation. Prior to the last academy I had scheduled time on my calendar to call all the chamber members and self-refer. My coach suggested I need to be calling people whom I have met in person and with whom I have had a meaningful conversation and I agree. He also suggested that I go get involved in things I am passionate about where people have money. Our community is mostly a retirement community and they play dominos, bridge, and golf, and attend social clubs and service clubs. I am not passionate about most of these things and a number of the clubs are age restricted to those of senior age. My coach also suggested that I look into Facebook & LinkedIn, but most of our base is retired, and a number of them don't even have a Facebook page. Some barely do email and some don't even own a computer. I want and am willing to GO GET CLIENTS, but I am really struggling with who, where, when to go to self-refer and get clients.
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