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In beginning the Mastery Series™ 1, I am keenly aware of the power of the choice of words and their impact on the people we serve. Can you explain why we use the word REVENUE per client, in describing our ideal client profile and engagement terms?

Article ID: 212
Last updated: 20 Nov, 2019

It’s the kind of good, accurate, powerful, and compelling word you would expect a financial professional to use.

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