Why does the Mastery Series™ advise you not to say "thank you for coming" when clients arrive?

Article ID: 195

Last updated: 20 Nov, 2019

Because thank you implies that this meeting is about you. People do not come to your office to give you an opportunity to sell them something and make money. They meet with a Financial Advisor so they can get something that benefits them.

Thank you may seem polite, but it’s not relevant to this situation.

What we teach you to say is polite and relevant.

Stick with us and you will learn to become a brilliant communicator. Most Financial Advisors are not remotely close to brilliant communicators.

And your communication skills will have more impact on your success than almost any skill you will develop as a Financial Advisor ---- or a human being for that matter.

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