I have heard that business development is a matter of volume. It is a numbers game. Is this the way you suggest marketing?

Article ID: 185

Last updated: 20 Nov, 2019

There is a certain truth that business development is a numbers game, but that doesn’t mean talking to anybody with a pulse and hoping to stumble across an Ideal Client. You most definitely want to keep track of your activity and results. Our most committed advisors do this through a very robust spreadsheet in our Committed Advisor Study Group program. This group of advisors averages one Ideal Client for slightly less than every 5 referrals received. This is a very cost-effective and productive way to build your business.

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