I feel like I have been doing all of the planning and goal setting for my clients. I don't see any other way to invest their money unless their financial home is in order. Since this is already in my practice how do I go back to existing clients and say I am charging a fee to do what I’m suppose to do as a financial advisor?

Article ID: 181
Last updated: 20 Nov, 2019

Maybe you don’t need to. How are you currently being paid? Is it enough? If it’s not enough, then sometimes you just have to bite the bullet and tell clients the truth. It could sound like this, “After taking my business planning to the next level and re-doing the math, both in terms of time and money, I have discovered that in order to truly serve my clients at the highest level I can only have _______ number of clients and each of my clients has to generate $___________ amount of revenue per year in order for our business to work and to pay me enough money to achieve my family’s financial goals while I help you achieve yours. Here’s how it will work in terms of the value we will provide for you and how much it will cost… (explain it to them). What do you think?" My experience is that people are happy to pay for the value they receive and very much appreciate people being candid with them. Trust the process. We have been teaching this for 21 years. It works.


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