I feel like I have been doing all of the planning and goal setting for my clients. I don't see any other way to invest their money unless their financial home is in order. Since this is already in my practice how do I go back to existing clients and say I am charging a fee to do what I’m suppose to do as a financial advisor?

Article ID: 181
Last updated: 20 Nov, 2019

Maybe you don’t need to. How are you currently being paid? Is it enough? If it’s not enough, then sometimes you just have to bite the bullet and tell clients the truth. It could sound like this, “After taking my business planning to the next level and re-doing the math, both in terms of time and money, I have discovered that in order to truly serve my clients at the highest level I can only have _______ number of clients and each of my clients has to generate $___________ amount of revenue per year in order for our business to work and to pay me enough money to achieve my family’s financial goals while I help you achieve yours. Here’s how it will work in terms of the value we will provide for you and how much it will cost… (explain it to them). What do you think?" My experience is that people are happy to pay for the value they receive and very much appreciate people being candid with them. Trust the process. We have been teaching this for 21 years. It works.


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b Clients agree to pay for their plan (and pay at the end of the first meeting) $5,500 to have their Implementation Plan written. My annual ongoing Ideal Client Fee is $11,800. Do I collect this (annual ongoing fee upfront) from them at the same first meeting or do I do it at Implementation Meeting?
b I am struggling as I develop a week’s plan that allows for 8 hours for deliverables and 8 hours for Client Acquisition. I need help with a pattern that would involve both the mornings and the afternoon. Other than the patterns in the book, what would you suggest as to how to structure the week?
b Do we set a fee and then reduce it for what we collect in advisory fees (% AUM )and then bill the difference?
b I have relationships with many business leaders and professionals in my community that I believe will be great referral sources. Most of them are not currently clients, so I have not conducted Financial Road Map Interviews™ with them. It seems logical that I would want to get them and their spouses in for a Financial Road Map Interview™ before I start asking them for referrals, but I’d like some help on what a reasonable process would be to lead up to scheduling those Financial Road Map Interviews™, i.e. face to face meeting to explain how I am expanding my practice, delivering the book, sharing the diagram of Trusted Advisor and Subject Matter Expert relationships. Or should I treat them as a self referral and follow that process?
b My friend, a CFO of local company, referred to me his mother, who just relocated to our community. He will be present at our Financial Road Map® meeting. He's a bright person, strong personality and a CPA. I have sent him a book because I would also like to do his Financial Road Map®. How do I keep control of the meeting in case he wants to interject his opinions during his mother’s Financial Road Map®?
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