Given that we currently do not charge any fees for preparing a plan (although maybe we should) How do you gain commitment from someone that has no assets to move to us until they retire a few years down the road?

Article ID: 176
Last updated: 20 Nov, 2019

Keep in mind that you are building an Ideal Client Community. Wouldn’t a person who meets your Ideal Client Profile be able to pay you… right now?

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folder Commitment to Hire Conversation™ -> Ideal Clients v. Non-Ideal Clients/Survival Clients


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b What should I say to survival clients after I conduct the Financial Road Map® and they do not fit my Ideal Client Profile, but I intend to keep them for survival revenue as I build my Ideal Client Community?
b I joined the Ideal Life Evaluation Program a couple weeks ago. I am starting to have my initial Financial Road Map® Interviews. During the Commitment to Hire Conversation™ (and/or Commit to Implement Conversation™) the subject of what services we provide will come up. What are the 143 Deliverables Checkpoints that we are going to provide once we are fully armed with the Values-Based Financial Planning™ process? Should we provide that list to a prospective client to show them exactly what they will get from us?
b I had a very compelling couple of meetings this week and it was great. As before, I still am anxious about what my next step with them is. Things like their Homeowners Insurance scare me a bit since I have no background in that. My understanding was that there were some sophisticated Deliverable Process that we would be privy to be able to work through the various venues. Now that I have the clients committed I feel deeply that I too need to deliver on our promise. Please allay our fears about the next step.
b What is the most appropriate way to handle situations where the Financial Road Map Interview™ goes extremely well, the client fits the Ideal Client Profile, and they are very receptive to working with me, but just want some more time to talk it over before committing? My current approach is to mail them a follow-up letter summarizing our Financial Road Map® conversation, inviting them to become a client, and indicating that I will call in a week to see how they feel about it. Is that the right approach?
b I have been advised that there is a psychology that comes into play when a client pays for services (They are much more invested in the process if they pay for the service, no matter how little/much). If the payment does not take place until implementation [%AUM], does this minimize their commitment to the process? (Your experience here, please). What if there is no formal agreement to sign until implementation and the transfer of assets? What affect does this have? Do you have something that can be used? I am trying to find a "workaround" to the Financial Planning Agreement of my RIA, while still being compliant.
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