I'm struggling with Meaningful, Important, Significant, & Compelling (MISC) conversations for Self-Referrals. I've had 3 or 4 follow up discussions cancel within the last week alone without a rescheduled date and I'm positive this is the reason why. Any suggestions?

You’re doing fine. It’s all part of the learning process. The key is to remind them, every time you talk to them or leave a message, what the connection is to the book and something that is meaningful for them. You also have to accept that many of the people you engage will not become clients, some of them not even taking the next step that may or may not lead to them ultimately becoming clients. Keep doing what you are doing until you are in the habit of engaging everyone you meet in a meaningful conversation. This is a skill that will serve you well your entire life, personally and professionally. And, unfortunately, a skill most human beings never develop.