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Stop trying to be different. often have you heard the advice that in order to be successful you have to be different? You have to stand out from the crowd, right?

At the recent FA Mag Inside Retirement Conference, Gail Graham, the highly respected industry marketing expert from Fidelity and United Capital, described FA websites as the “sea of sameness.” Every advisor claims to be different because they have a better process, provide better service, and cares more. By trying to be different you all look the same.

Perhaps being different is the wrong goal…

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What Trump’s DOL Review Means For You

President Trump as called for the DOL rules that establishes the Fiduciary standard on retirement advice to be reviewed.

What exactly does that mean, and what should you do about it?

I filmed a quick video with my thoughts:

Watch the video (it’s less than 2 minutes long), and let me know your thoughts.

Deeper Relationships = Greater Client Loyalty, More Business, and More Referrals

question markThere are 3 kinds of questions that will help you take a client conversation deeper.

1. Clarifying questions: “What do you mean by __________?”

ClarifyClarifying questions provide more detail. Imagine that you’re on an airplane, and you strike up a conversation with the person sitting next to you with the comment, “Tell me something good that’s happening in your life today.” She answers, “My kids are going back to school!” A follow-up, clarifying question could be, “What do you mean by going back to school?” She tells you that her twin sons have been working all summer, living at home, and she’s looking forward to them getting back to college to start the next chapter in their growth and, as much as she loves having them at home, she’s also happy to have more time for herself. The clearer you are about the context, the easier it will be for you to go deep. Based on her response, what question would you ask next?

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4 Characteristics of Great Opening Questions

people at dinner partyThe easiest way to start a conversation with a stranger, after the standard exchange of names, is to ask a question — preferably something less bland than, “How are you doing?” or, “What do you do?”. There are better questions that create better conversations that can lead easily and naturally to an offer to talk again.

Great opening questions have 4 characteristics:

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Veteran Advisor? 5 Things to Live By When it Comes to Longevity and Your Business

Blog 3 ImageEvery advisor should re-do the math for their personal financial plan. Add another 10, 20, or even 30 years to the forecast to have enough money to maintain your lifestyle forever. How much do you need? How much do you have? What business decisions do you need to make today to bridge the gap?

For veteran advisors, it’s pretty simple:

1. Plan to work longer. One of the great things about our business is that it’s a great business to operate for a long time, even part time. Finally, once and for all, do what you’ve always known you should do to have the business you really want.

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Staying Compassionate In An Evolving Robo-Industry

Robo-AdvisorNew competition in the form of digital or “robo-advisors” has many industry leaders and advisors concerned. For the most part, machines are currently just digital money managers or TAMPs. As the machines get better and better at increasing their capability, and as user interfaces become friendlier, it’s possible that machines will be able to do sophisticated financial planning and give advice without a human interface.

Naïve advisors discount the machine as a legitimate competitor. Machines are as dumb right now as they are ever going to be. Their capability is increasing exponentially, not linearly. How many humans do you know who are twice as smart, twice as fast, or twice as effective as they were a year ago? Competition from technology will continue to get stronger, faster. Those advisors who try to hang on to skills that machines can do better will likely not survive. Technology is much better at the “hard skills” of crunching numbers, aggregating data, automating follow-up, portfolio construction and management, creating reports, etc. The smart human advisors will not compete with the machines.

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[VIDEO] Ask yourself…Are you confident in the future?

Ask yourself…Are you confident in the future? In the new world of the DOL Fiduciary Standard, Robo-Advisors and other industry disruptions, it’s possible for you to not only survive, but to THRIVE!

How? By focusing on the key areas that you can control and develop the skills and confidence needed to acquire high net-worth clients in any market and effectively manage yourself and your business. You control your client acquisition process and activities. You control the value you deliver to each client. You control how you lead your team and your business. You control how you manage your time and set your priorities. You control your quality of life and work / life balance.

Watch this two minute video and find out how to learn a 30-year proven process that’s completely turn-key for only $50 / month from Bill Bachrach.

Learn more or join the AdvisorRoadmap Community today.

[Video] Tactics and Strategies to Transform Your Business so it’s Highly Successful

During this video, Bill Bachrach describes the patterns of success on how to either transform, or build, your business to be highly successful. Are you focusing on the right activities every day to acquire new Ideal Clients? If not, or if you’re not sure, listen to some tips that just might help you be more successful.

If you’re interested in downloading a complimentary copy of the introduction and first chapter to my new e-book, How to Thrive in the New World of Robo-Advisors, DOL Fiduciary Standard, and the 5 Other Critical Industry Disruptions, visit

[Video] You Have The Ability to Transform Your Business and Create Your Ideal Life

Bill Bachrach discussing why being in the financial services industry is such a great business for 3 reasons:

1. You have control over your income
2. Time freedom
3. You get to help people

Whether your a veteran, mid-career, or just starting out in the business, you have control over your own destiny!

If you’re interested in downloading a complimentary copy of the introduction and first chapter to my new e-book, How to Thrive in the New World of Robo-Advisors, DOL Fiduciary Standard, and the 5 Other Critical Industry Disruptions, visit

(VIDEO) It’s Not About Retirement Planning Anymore, It’s About Life Planning: Increase Your Revenue By Improving Your People Skills

Kevin Knull, David Bach and Bill Bachrach discuss why people skills for financial professionals are more important than ever to succeed right now and in the next 5, 10, 20 years. In today’s world, it’s not about retirement planning, it’s about life planning.

Learn more about how to embrace technology and double down on your people skills here:

Bill Bachrach has teamed up with MoneyGuidePro® and FA Magazine to present a 3-Day Workshop & Online Course, Mastering the Art of Client Acquisition & Business Development: The 7 Critical Conversations to Building a Seven-Figure Financial Advice Business.

A 3-Day Workshop + Online Course. Earn 16.5 CE Credits. Register at Use Promo Code BAI1K to receive $1,000 off tuition.

November 13th – 15th, 2015 in Atlanta, Georgia.